the pitch
Overview
Best friends Shikha and Anahita turn entrepreneurs with an exciting craft beer brand, Jugaaro, to stand out in the crowded NCR beer market. However, they face gender discrimination every step of the way. To fight for an equal place in this male dominated sector, they decide to invent a fictitious male partner to help smooth their way. Invariably, things don’t go exactly as planned. What follows are their collective adventures & misadventures in trying to build a successful start-up amidst the current boom, as the bunch of misfits band together and become a family.
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